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    Privacy Policy

    Master of Lore Privacy Policy

    Last Updated: 16/09/2025

    1. Introduction

    Welcome to Master of Lore SARL ("Master of Lore," "we," "us," or "our"). This Privacy Policy outlines how we collect, use, store, and share your personal information across all our services, including our website (masteroflore.com), our knowledge base, ticketing system, help center, custom WebApp, and our iOS and Android mobile applications. By accessing or using our services, you agree to the terms of this Privacy Policy.

    2. Data We Collect

    We collect personal information to provide our services, improve your experience, and analyze our business operations. The types of data we collect fall into three main categories: information you provide directly to us, data that is collected automatically through your use of our services, and information we receive from third-party partners.

    Information You Provide Directly:

    • Account Data: This includes foundational information like your full name, email address, chosen username, and a secure password. This data is essential for creating and managing your user account and personalizing your experience within our platform.
    • Billing & Payment Data: To process your subscriptions and one-time purchases, we collect information necessary for billing and secure payment processing. This includes your billing address and transaction history. Please note that we do not directly store your credit card information; it is processed securely by a certified third-party payment provider to ensure the highest level of security.
    • Communication Data: When you contact us through our various channels, we collect and store a record of those interactions. This includes inquiries made via our public phone number and email, support tickets submitted through our help center or ticketing system, as well as your interactions and messages within our Discord community and on our social media platforms. This helps us to provide better and more efficient customer support.

    Automatically Collected Information:

    • Usage Data: As you navigate and interact with our services, we automatically gather certain technical and behavioral information. This includes your IP address, browser type, device identifiers, and operating system details. We also record the specific pages you visit, the features you use, and the duration of your sessions. This data is crucial for us to understand user engagement and improve the functionality and design of our Services.
    • Interaction Data: We track your interactions with our marketing and promotional materials. This includes data on which of our ads you clicked on, which videos you watched, and your engagement with our newsletters and other marketing emails. This allows us to measure the effectiveness of our campaigns and provide you with more relevant content.

    Information from Third Parties:

    • Analytics & Advertising Data: To optimize our marketing efforts and understand our audience, we integrate with a variety of third-party analytics and advertising services. These partners, including HubSpot, Google Analytics, Google Tag Manager, LinkedIn Insights, Meta Insights, X Event Tracking, and TikTok, may collect information about your interactions with our services and other websites. This data is used for running targeted ad campaigns, analyzing performance metrics, and understanding user behavior across different platforms.

    3. How We Use Your Data

    • To Provide and Manage Services: To operate and maintain your account, process your subscriptions and one-time purchases, and provide you with access to our WebApp, mobile apps, and other services.
    • Billing and Customer Support: To process payments, manage billing inquiries, and provide customer support via our various contact channels.
    • To Improve Our Systems: To analyze usage trends, track the performance of our marketing campaigns, and make informed decisions on how to improve our services.
    • Marketing and Communication: To send you newsletters, promotional emails, and information about new features or products, in accordance with your communication preferences.
    • Legal Compliance: To comply with legal obligations, prevent fraudulent activity, and enforce our Terms of Service.

    4. Legal Basis for Processing (GDPR)

    • Contractual Necessity: Processing is necessary to fulfill our obligations under the Terms of Service.
    • Legitimate Interests: We have a legitimate interest in understanding how our services are used, promoting our products, and ensuring the security of our systems.
    • Consent: We may rely on your consent for certain activities, such as sending marketing emails, which you can withdraw at any time.
    • Legal Obligations: We may process your data to comply with legal requirements.

    5. Data Sharing and Disclosure

    • Service Providers: Third-party companies that perform services on our behalf, such as payment processing, cloud hosting, and email delivery.
    • Analytics and Advertising Partners: We share limited information with platforms like HubSpot, Google, Meta, LinkedIn, X, and TikTok to run targeted advertising campaigns and analyze their effectiveness.
    • Legal Authorities: We may disclose your information if required by law or in response to a valid legal request.

    6. International Data Transfers

    Your information may be transferred to and stored in countries outside the European Economic Area (EEA), where data protection laws may differ. When we transfer your data, we rely on standard contractual clauses or other legally approved mechanisms to ensure your data remains protected.

    7. Your Rights (GDPR)

    • Access: Request a copy of your personal data.
    • Rectification: Request correction of inaccurate data.
    • Erasure: Request deletion of your data. You can directly submit a removal request via our Data Removal Page.
    • Restriction: Request that we limit the processing of your data.
    • Portability: Receive your data in a structured, machine-readable format.
    • Object: Object to the processing of your data, particularly for direct marketing.

    8. Children's Privacy (COPPA)

    Our services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that a child has provided us with personal information, we will take steps to delete such information.

    9. Changes to this Privacy Policy

    We may update this policy periodically. We will notify you of any significant changes by posting the new policy on our website or by other means of communication.

    10. Contact Us

    If you have any questions or concerns about this Privacy Policy, please contact us at: